Zigma 8
Brand Launch in Iran – 8
Steps of Digital Marketing Activities (TTL)
If you are planning
to launch a new brand in Iran digitally, without a doubt you should make sure
that the launch is done without mistakes. So, how can you draw the attention of
the audience to a successful brand launch?
Below are 8 steps by
experience for a successful brand launch campaign in Iran.
Step 1: Specify a Launch Day – Tehran Timezone
You actually need to
start with the end. After you decide to launch a new brand in Iran on the
internet, it is necessary to start by deciding a date for your Launch Day. It
is recommended to set this date for at least more than 3 months in the future.
These 3 months give you enough time to get every single process lined up before
flipping the switch on Launch Day. Consider the Iranian calendar is solar and
it is different from the Christian (Western) calendar. So the holidays and
occasions are more historical and religious and there are limitations and
sensitivities to holding
special events, celebrations, and ceremonies on these days.
Step
2: Make a Brand Launch Tmeline for Iran
From the Launch Day,
plan all the steps that need to be taken for a full and exhaustive digital
brand launch in Iran, reversely. Specify all the locations that you will
indicate your brand, and plan when and how you will update them. This list has
to include every single small item. Making a timeline in advance is a necessary
way to prevent any possible mistake, communicate your brand message well enough
in advance of any implementation, and provide your team with a comprehensive
map of how to go about the brand launch in Iran. There is also every
possibility that some items will be added over time in which you and your team
must be flexible towards.
Step 3: Prepare the Brand Launch Messaging in Farsi
What is the story
behind your brand? Your audience and prospects will be curious to know, and it
is in your best interest to make it transparent and positive. While you might
not think there’s a story to be told behind a brand, there always is one. Coin
it, humanize it, and tell people about it. They’ll remember the brand and
understand the philosophy behind it.
Step 4: Develop New Local Brand Assets
Before Launch Day, go
through your website thoroughly and analyze your Farsi digital marketing hub,
and identify what content you may need to edit and add to your digital assets
that would carry the new branding well. These might include:
- Calls-to-action
- Farsi eBooks
- Farsi Whitepapers
- Farsi Tipsheets
- Email templates
- Landing pages
- Farsi Articles
Step 5: Make an Explainer Page in Farsi
When you are
launching a new brand in Iran, it is necessary to find the Farsi explainer page
easily, so you need to include a link to it on your Farsi website homepage for
Launch Day and keep it afterward. Consider adding value to the page for the
audience, and include a conversion path. In case you are a marketing automation
user and track conversions by this platform, you can create a new landing page
and form so you can tell which conversions can be attributed to this explainer
page. This will be so useful when you get to the reporting stage after your
local launch.
Step 6: Plan for Social Media – Farsi
Before the brand
launch in Iran, you should plan for your social
media content creation and management. Instagram and LinkedIn
are more popular apps in Iran than any other one. If you are already on social
media, you will be able to introduce your new brand to your existing audience.
You also need to check the platform’s strategy before deciding to create the
content and posting them on your new Farsi brand profile. You can also run a
Farsi press release on Launch Day and implement a PR plan on your social media
channels to promote your brand launch in Iran.
Step 7: Set Up a Paid Advertising Campaign
It is a practical
strategy to bid on your new brand for the first 6 months after your brand launch in Iran. Create a Farsi ad
copy that acknowledges your name, and creates buzz around it. What we aim for
is to make search users want to learn more about your company and feel positive
about the brand from their first interaction with it. If any one of the users
is going to Google typing in your company’s services or products in Farsi for
Iranian audience, they should be able to easily find your Farsi website.
Step 8: Set Goals & Make Reports
Before Launch Day,
set some goals for your launch performance metrics. Set your ideal average
views, and set a goal for impressions to reach 20% more than your average. You
can do the same for your engagement rate. Knowing your audience size and
average engagement rate will help you gauge if you reached your plan during
your brand launch.
It is highly crucial to
remember that only a digital brand launch would not end up in the best results,
and for sure a brand launch in Iran needs many other complimentary ATL and BTL
activities to cover the campaign. In this article, we just covered the digital
part of the campaign. You can read more about ATL and BTL on our blog page.
Zigma8 | 360°
Creative Communications, as one of the top branding agencies in Iran, has had
successful digital and non-digital brand launches in Iran during recent years
and is always eager to help companies to launch and promote their brands,
services, and products.
Send us an email to discuss the best
strategies for your brand launch in Iran.
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